{"id":14037,"date":"2013-08-06T22:50:47","date_gmt":"2013-08-07T02:50:47","guid":{"rendered":"http:\/\/ssgreenberg.name\/PoliticsBlog\/?p=14037"},"modified":"2013-08-06T22:55:59","modified_gmt":"2013-08-07T02:55:59","slug":"why-jeffrey-p-bezos-bought-the-washington-post","status":"publish","type":"post","link":"https:\/\/ssgreenberg.name\/PoliticsBlog\/2013\/08\/06\/why-jeffrey-p-bezos-bought-the-washington-post\/","title":{"rendered":"Why Jeffrey P. Bezos Bought The Washington Post"},"content":{"rendered":"

The Washington Post<\/em> has the article Bezos could use Amazon model of customer targeting to reboot the newspaper industry<\/strong><\/a>.<\/p>\n

The article starts with the following:<\/p>\n

Amazon.com founder Jeffrey P. Bezos\u2019s purchase of The Washington Post promises not just an ownership change for the 135-year-old institution, but a potential transformation of the fusty mechanics of the newspaper business.<\/p>\n

It remains to be seen whether the experiences of an Internet behemoth can be successfully applied to a legacy newspaper \u2014 and whether Amazon-style customer targeting would be palatable at a news organization.<\/p><\/blockquote>\n

I was thinking that the author of this article, coming from a traditional newspaper background, was missing the point a little bit.<\/p>\n

My whole purpose for reading this article was the thought that Bezos would put into action the idea I posted in my 2010 post, Monetizing Internet Content<\/strong><\/a>. Toward then end of The Washington Post<\/em> article came these paragraphs:<\/p>\n

One move that Bezos might take at the outset is to end the paper\u2019s new online subscription program, which limits how many stories readers can access without paying for a subscription, according to Stone, a journalist who has covered Amazon for more than 14 years.<\/p>\n

\u201cWhat is less customer-focused than a pay wall?\u201d he asked. \u201cYou\u2019re making it harder for people to read your story at the same time that there\u2019s an abundance of competition.\u201d<\/p><\/blockquote>\n

Now, I think they are on to something.\u00a0 Of course, these paragraphs still haven’t contemplated the use of my idea exactly, but they do comprehend what is the problem with paywalls.\u00a0 I expected Google would be the one to implement my ideas, but I see that Amazon is another company that has all the necessary technology.<\/p>\n

It will be exciting to see whether or not The Washington Post company or Amazon will become a major seller of micropayment subscription plans that give the reader access to a wide assortment of articles from many newspapers and magazines.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Washington Post has the article Bezos could use Amazon model of customer targeting to reboot the newspaper industry. The article starts with the following: Amazon.com founder Jeffrey P. Bezos\u2019s purchase of The Washington Post promises not just an ownership change for the 135-year-old institution, but a potential transformation of the fusty mechanics of the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[166],"tags":[],"class_list":{"0":"post-14037","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-stevegsposts","7":"czr-hentry"},"_links":{"self":[{"href":"https:\/\/ssgreenberg.name\/PoliticsBlog\/wp-json\/wp\/v2\/posts\/14037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ssgreenberg.name\/PoliticsBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ssgreenberg.name\/PoliticsBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ssgreenberg.name\/PoliticsBlog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ssgreenberg.name\/PoliticsBlog\/wp-json\/wp\/v2\/comments?post=14037"}],"version-history":[{"count":2,"href":"https:\/\/ssgreenberg.name\/PoliticsBlog\/wp-json\/wp\/v2\/posts\/14037\/revisions"}],"predecessor-version":[{"id":14039,"href":"https:\/\/ssgreenberg.name\/PoliticsBlog\/wp-json\/wp\/v2\/posts\/14037\/revisions\/14039"}],"wp:attachment":[{"href":"https:\/\/ssgreenberg.name\/PoliticsBlog\/wp-json\/wp\/v2\/media?parent=14037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ssgreenberg.name\/PoliticsBlog\/wp-json\/wp\/v2\/categories?post=14037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ssgreenberg.name\/PoliticsBlog\/wp-json\/wp\/v2\/tags?post=14037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}