When I learned of some of the details of the upcoming The New York Times‘ paywall, I thought of a way around it.

I did not envision that the paywall implementation would be so unprofessionally done that it would be as easy to circumvent as described in the article That was quick: Four lines of code is all it takes for The New York Times’ paywall to come tumbling down.

The method I imagined is spelled out in one of the comments (not a comment authored by me) about the above story posted on the Nieman Journalism Lab site where this story is posted.

In my previous post Monetizing Internet Content, I have explained why the effort of The New York Times is doomed to failure. My post explains how the modern technology changes the calculation on what a person is willing to pay for a subscription.  It then suggests a method of micro-payments that is the solution that will work in this new environment.

I have offered my suggested solution  to Google and to The Boston Globe. As far as I know, nobody has paid the slightest attention to my obvious answer to how to monetize internet content.  If you are attending MIT, Harvard, Stanford, or Berkeley and want to become the next drop-out billionaire, read up on my suggestion, have your classmates implement it, then drop out of school,  and run with it.