Blaming millennials for Trump — 99 problems but the kids ain’t one


Policy.Mic has the article Blaming millennials for Trump — 99 problems but the kids ain’t one – by Scott Goodstein.

While I’m not a millennial, my firm Revolution Messaging specializes in youth voter outreach and helped Bernie Sanders win a record share of youth votes in the primary — more than Clinton and Trump combined. I also ran social media, developed young voter materials and assisted with artist and musician outreach for President Obama’s record-breaking 2008 campaign. So I was surprised, and very concerned, when Clinton’s campaign and their independent coalition leaders all brushed me off. Her team seemed to care little about learning from Sen. Sanders’ successes and about how his tactics could be used in the general election.
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The campaign’s arrogance extended to their digital advertising strategy as well. Throughout the primary, our team was shocked that the Clinton campaign failed to match Bernie Sanders’ digital advertising efforts.
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Let’s be honest, social network posting and commenting is the modern day version of knocking on your friend’s door. It is the medium that allows a campaign to begin a conversation with undecided voters, bring them into the discussion and move them up a ladder of engagement. Hillary’s outreach efforts should have been focused on establishing real connections wherever they may be, and for young voters, those connections are online.
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If Democrats want to get serious about reaching millennials for the 2018 midterms and the 2020 election, we will need to learn lessons from 2016, and quickly. Today’s generation of young voters are civic-minded and passionate, and they are the future of the Democratic party and the progressive movement. It’s time we started treating them like it.

Given recent pronouncements by the likes of Nancy Pelosi, Hillary Clinton, Barack Obama, and Harry Reid, I have full confidence that the Democratic Party leaders have learned nothing, and will learn nothing. They can be defeated even more soundly in 2018. Let us figure out what we want to replace them with. This time no snatching defeat from the jaws of victory. Courage of our convictions is what we need.

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