Some of the alternative news sources are really getting pathetic with their begging and pleading for support. I tried to send the following message to one such source, but they are not accepting responses to their pleas.
Seriously, people, you just do not know how to monetize your content in the digital age. You just can’t seem to figure out why your readers are unwilling to make even the smallest monthly payment for a subscription.
Some people choose from hundreds of sources over a month. If they had to pay $1, $3, or $10 for a monthly subscription to each one, that would be anywhere from $100 to $1,000 per month.
I have a blog post Monetizing Internet Content that explains how to solve the problem while recognizing what the real roadblock is.
Basically, all you alternate media folk, The Daily Kos, The Real News Network, Reader Supported News, Consortium News, Truth-Out, etc. need to get together and create a clearing house that will take in a monthly subscription and provide the subscriber with access to thousands of news sites.
The clearing house distributes micro-payments to all news sources in their service for each article that a subscriber reads.
This distributes the subscriber’s payment in a way that represents the value that the subscriber actually gets from the articles that she or he reads.
Hundreds of times more readers would be willing to pay a substantial monthly fee to get access to an unlimited number of sources than would be willing to pay a very small fee to get access to only one source.
I offer this idea to you, gratis. I want nothing more out of this than a way for me to fairly pay for the value you provide.
It is so frustrating to have the solution to a problem, but no means to get the sufferers of the problem to hear about the solution. If any of you readers know how to tell internet content providers how to solve their funding problem, I would be really grateful to you for passing this idea along.