Truthout has another item on SOTU 2014: The Cognitive Power of the President by George Lakoff.

Beyond material power, the president has even greater power – cognitive power – and he hasn’t used it much. Cognitive power is the power to put important ideas in people’s minds by shaping public discourse. He has the unique power to change how America thinks simply by discussing crucial ideas over and over.
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He started talking, as Elizabeth Warren has so eloquently, about the crucial nature of public resources, but he messed up once (“You didn’t build it”) and stopped. He needs to take up that theme, get it right and repeat it in every speech.

When Lakoff started talking about cognitive power, I immediately started to think of Elizabeth Warren.  She has shaped a lot of the national debate about holding banks and bankers accountable among other things.  She has much less formal power than the President, but she sure knows how to multiply the strength of her informal power.  What has Hillary Clinton done to change the tone of the debate in this country?