The Daily Kos has the article Here’s an ad about R–skins that its makers don’t have the money to show during Sunday’s Superbowl where I first saw this ad.
I thought that this ad really explains why the use of the term by a sports team in no way honors Native Americans. The owner of the team claims he is honoring Native Americans by using the term in the name of his football team. If a people does not use the term themselves, then you are not honoring them by using it. The people you are “honoring” are the only ones that get to decide if you are “honoring” them. If they say you aren’t, then you aren’t.