My previous post Monetizing Internet Content provided an explanation of how someone or some company or some organization providing content on the internet could get paid for their effort without resorting to an individual paid subscription model. I further explained why the traditional subscription model just does not fit with what is possible or desirable with today’s internet technology.
As for the technology to implement my suggestion, I said:
Google already is able to collect this kind of information as a way of extracting payments for the ads that it places on web pages. It also shares some of this revenue with web sites on which it has placed the ads. It does the collecting and distributing on a per click basis. If nobody clicks on your ad, you don’t pay and the web site doesn’t get paid.
Somebody just needs to turn it around and use it as a way to distribute subscription income. There is not a far distance from what Google is already doing and my new idea.
I probably was not explicit enough on just what Google technology I meant. I as talking about Google AdSense.
Google AdSense provides a free, flexible way to earn money from your websites, mobile sites, and site search results with relevant and engaging ads.
AdSense has helped over two million partners grow their businesses in the last 10 years. Have AdSense fund your content so you can focus on creating even more.
The only small twist that is needed in this technology is to get Google to pay you for your content directly rather than for the ads they place on your website. What’s in it for Google? They would charge a reasonable subscription fee to your potential readers. In return Google would provide access to the content provider’s website (that means your web site). Google would take a small fraction of the money the subscriber paid to Google, and pay it to you for each piece of content the subscriber viewed. The actual details of what a “piece of content” and a “viewer access” means will have to be worked out. I hope you can make the leap in your own mind to understanding the general idea I am talking about.
The difference between this way of doing business and the traditional subscription model is that Google is not selling you a subscription to a single source. Google is selling you, the subscriber, access to all the sources that have signed up with Google to receive micropayments from Google for each view of their content.
Rather than the subscriber paying a monthly subscription of even one dollar per month to the thousands of sites the subscriber could potentially want to access, the user would pay one lump sum of maybe even $10 per month that would be divided up among the sources the viewer actually accessed that month, not the ones the subscriber could have potentially accessed. Given that there are only so many hours in a day, there is only so much content that a subscriber could possibly access per day.
The content provider would get a fairly small micropayment for each access. However, with the amount of readership that one could get via the internet, this could amount to enough money to pay you for the effort you expended to create the content. You also wouldn’t have to waste your time begging people to chip in a little for the content you are providing. This web site you are currently reading has been read 1,482,673 times from 89,619 internet addresses over the seven or so years I have had it online.
The purveyor of this subscription service would need a way to direct subscribers to the content providers. I imagine it would look something like this page.
If you can make any significant money with the AdSense plan from Google which depends on the number of people who access your web site, then you ought to be able to make money without the ads, but just because of the content you provide under my suggested plan.
I am going to continue to discuss this plan from time to time on this blog, until I finally come up with a way to explain the idea to some enterprising person who can make it happen. I am not even charging for the idea. Such a deal. How can everybody resist? Keep in mind that Google is making billions of dollars per year with the schemes they are already using. You can wait until Google finally wakes up to this additional way of making money, or you can try to make your own billions with it.