Hey there Warren fans, ready to get to work? Today, we’re launching Time for Warren, a three-month campaign to get Elizabeth Warren into the race for president.
This is a long email, but it has some mission-critical information about our strategy and how you can be part of this.
Before we get started, we want to make a promise about all of our emails going forward: We will always respect your time and tell it like it is. We’re not going to yell about deadlines or final notices, there won’t be panic or doom and gloom. You’re part of the team, and that means a lot to us.
Now, here’s what Time for Warren means: We’re not just Ready for Warren — someday. We want Elizabeth Warren to run for president — without delay.
Income inequality is nearing record levels. Big banks and corporate special interests are treating our government as a cash register, and elections as an inconvenience. For millions of us, the American Dream seems like a nice idea from very long ago, something that belongs on an old episode of “I Love Lucy,” but has nothing to do with life today.
That’s the bad news. The good news is that sometimes a leader emerges at the exact moment when her ideas are needed most.
This is Elizabeth Warren’s moment. Between now and President’s Day on February 16th, our Time for Warren campaign will make exactly that case. And step one is to get every last Warren supporter to say you’ll help. I can’t emphasize this enough — our greatest strength is what we can do together when we decide to take action and stand up for the kind of future we want to see.
So before I say anything more, say you’ll join the Time for Warren campaign and help draft Elizabeth Warren to run for president.
First things first, I’ll address the elephant in the room: Hillary Clinton is almost certainly running for president, and she’ll be the early favorite. She has the money, the profile, and the backing of the party’s power brokers. But it’s possible to like Clinton and still think it’s time for Warren. The greatest problems facing America today are the exact problems that Elizabeth Warren has dedicated her life to solving. That’s rare.
There is a precedent for getting Warren to run. A few years ago, she had her heart set on being the head of the new Consumer Financial Protection Bureau — an independent agency that she created to protect regular people from predatory financial institutions. When that fell through, tons of people got together and encouraged her to run for Senate. She resisted at first. But more and more people kept saying, “Run, Liz, Run!” — and she did. We don’t have to reinvent the wheel here. We just have to get organized in an even bigger way.
Now here’s the plan to get Liz to run:
1) Get 100,000 supporters to write to Warren and ask her to run
We’re going to organize letter-writing parties across the country over the coming months, where supporters will write personal notes to Warren and ask her to fight for us as president. And on President’s Day, February 16th, we’ll deliver a whole boatload of people’s names who have signed our “Run, Liz, Run” petition on ReadyForWarren.com.
2) Make a lot of noise in the early states
Part of Liz Warren’s appeal is that her ideas are popular everywhere. But as always, Iowa, New Hampshire, Nevada, and South Carolina are super important in a presidential year. Showing Democratic excitement for Warren in those early states will make a Warren candidacy all the more credible.
If you have friends in Iowa, New Hampshire, Nevada, or South Carolina, forward them this email right now.
3) An aggressive and creative media strategy
Our new deputy campaign manager, Kate Albright-Hanna, was President Obama’s online video director in 2008, and most recently was part of Zephyr Teachout’s campaign for governor of New York. Teachout’s campaign was creative and nimble, but more importantly, it focused on the issues that matter. On Election Day, Teachout defied expectations and won a third of the vote despite being out-spent and out-advertised — with your help, this is exactly the kind of strategy we’re going to use.
Democrats already love Elizabeth Warren. Americans of all stripes are inspired by her ideas. We just need to show there is a viable movement that will stand behind her if she runs.
If you truly want to see Elizabeth Warren run for president, these next 90 days are key — we’ll soon be one year out from the Iowa caucuses. It’s Time for Warren, and we’re ready to show it. Say you are too:
Let’s do this! Thank you!
Erica, Kate, and the Ready for Warren Team